The man treads in the cold dark waters of the Mediterranean Sea. “The watch feels light”, the man thought as he adjusts the diving bezel on his watch, setting the indicator to 40 minutes. This way, he feels safer knowing that he would not dive past the limit. He goes under and starts to survey the sea for any fish, looking back only to remind himself that he is alone. He checks his watch underwater, glad that even due to the darkness, he can still tell the time due to the tritium gas tubes in the watch. Determined to never give up, the man knows that every second counts. The man is Bear Grylls and the watch is Luminox. Luminox is carried by Crystal Time, the official distributor in Singapore, Malaysia and Indonesia.