MEDIA ROOM

OCTOBER 2020
Luminox Automatic Field Sport Timer 0920 Series

With the new Luminox Automatic Field Sport Timer, Luminox pays homage to a heritage timepiece from the brand while updating it with a modern feel. The Luminox Sport Timer 1540 was first introduced in the 1990s and was one of the most important watches for the fledgling brand.

 

For Luminox’s 30th anniversary last year, Luminox introduced the Luminox Sport Timer 30th Anniversary to celebrate the joyous occasion. The timepiece utilises a vintage-inspired design paired with today’s latest technology. This year, Luminox takes the Sport Timer even further, incorporating an automatic movement into the sporty vintage design.

Luminox is exclusively distributed by Crystal Time, across Singapore, Malaysia and Brunei. 

Luminox Navy SEAL Foundation 3503.NSF

This year, Luminox is proud to announce their official partnership with the Navy SEAL Foundation (NSF), the organisation supporting the Naval Special Warfare (NSW) community and its families, where their mission is to provide immediate and ongoing support and assistance for them.

 

The Navy SEAL Foundation was established in 2000 to serve U.S. Navy SEALs, Special Warfare Combatant-craft Crewmen, Naval Special Warfare support personnel and their families. It provides a comprehensive set of programs specifically designed to improve health and welfare, build and enhance resiliency, empower and educate families and provide critical support during times of illness, injury, loss and transition. The Foundation is a resolute cornerstone for the Naval Special Warfare community and their families in times of adversity and triumph.

Luminox is exclusively distributed by Crystal Time, across Singapore, Malaysia and Brunei. 

Luminox Bear Grylls Survival ECO 3703

Bear Grylls, an outdoor survivalist and TV personality, has travelled the planet and seen first-hand the monumental devastation caused by climate change. He has been to areas hardest hit by the global threat and felt that a change is needed to make a difference.

 

Now, together with Luminox, we are making a commitment to the future of our planet with the creation of the new limited edition #tide X Luminox Bear Grylls Survival ECO watch. To top it off, the twin slogans, Grylls’ NeverGiveUp and Luminox’s EverySecondCounts, apply well to the challenge the entire world is facing.

 

This limited edition watch features a case, bezel and strap made from 100% recycled ocean-bound plastics and a portion of each sale will be donated to Project Aware (www.projectaware.org) to help protect underwater environments.

Crystal Time is the official distributor for Luminox, across Singapore, Malaysia and Brunei. 

Luminox ‘Never Give Up’ Campaign -
Luminox Bear Grylls NGU 3809 Limited Edition

At the beginning of the year, Luminox announced its historical partnership with Bear Grylls, one of the world’s most recognized face of survival and outdoor adventure, and launched the SEA and LAND Collections. Building upon that same partnership, Luminox unveils the special edition Luminox Bear Grylls NGU 3809 Series. This exclusive timepiece is worn by Bear himself throughout the Amazon Prime Video Original Series, ‘World’s Toughest Race: Eco-Challenge Fiji’, which aired back in August.

Crystal Time is the official distributor for Luminox, across Singapore, Malaysia and Brunei. 

Luminox ‘Never Give Up’ Story – Tay Wei Ming

Following up from the previous press release, Luminox is launching a ‘Never Give Up’ social media campaign to serve as a source of inspiration during challenging times. The campaign will see Luminox interview 4 para-athletes from the Singapore Disability Sports Council (SDSC), and get them to share about their inspirational stories and “Never Give Up” spirit. The aim is to further emphasize on the personal motto of our Luminox brand ambassador, Bear Grylls, and to bring light to the life-changing stories that some of these para-athletes have.

Luminox is exclusively distributed by Crystal Time, across Singapore, Malaysia and Brunei.