MEDIA ROOM

FEBRUARY 2020
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'Luminox X Bear Grylls' - Never Give Up Meets Every Second Counts

Luminox announced its historic partnership with Bear Grylls, the world’s most recognized face of survival and outdoor adventure and is rolling out the full ‘Luminox X Bear Grylls’ collection.
Luminox is carried by Crystal Time, the official distributor for Singapore, Malaysia and Brunei. 

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‘LUMINOX X BEAR GRYLLS’ LAND SERIES COLLECTION

The man is fighting his way through dark jungle, the sun obscured by the trees. The going is tough, but he hacks his way through thanks to a machete and his sheer grit and determination. Hot and humid, the jungle is a tough environment, with many lurking dangers. He fights his way through to a clearing to see the sun. The man points the hour hand of his watch at the sun, gets his bearings, computes his land speed and determines he can reach higher ground and camps before the sun sets. Determined to never give up, the man knows he will be safe.

The man is Bear Grylls and the watch is Luminox.

Luminox is carried by Crystal Time, the official distributor for Singapore, Malaysia and Brunei. 

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‘LUMINOX X BEAR GRYLLS’ SEA SERIES COLLECTION

The man treads in the cold dark waters of the Mediterranean Sea. Equipped with only his diving gear and a homemade fishing spear, he has to quickly find a source of food before the sun disappears over the horizon. “The watch feels light”, the man thought as he adjusts the diving bezel on his watch, setting the indicator to 40 minutes. This way, he feels safer knowing that he would not dive past the limit. He goes under and starts to survey the sea for any fish, looking back only to remind himself that he is alone. He checks his watch underwater, glad that even due to the darkness, he can still tell the time due to the tritium gas tubes in the watch. Determined to never give up, the man knows that every second counts.

 

The man is Bear Grylls and the watch is Luminox.

Luminox is carried by Crystal Time, the exclusive distributor in Singapore, Malaysia and Brunei.