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2016

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MARCH 2016

EDOX ICEMAN CHALLENGE

SETTING A NEW WORLD RECORD

Champion freediver Christian Redl set a world record after plunging under a frozen Austrian alpine lake on Friday February 26, 2016 – and boutique Swiss watchmaker Edox was with him every bone-chilling step of the way.


Perfect timing was critical in the "Iceman’s" successful attempt to free swim - that is without an oxygen tank – 200 metres under the ice of Lake Weissensee, high in the Austrian Alps. Redl’s 2mm-thick Neoprene wetsuit insulated him from the numbing cold of 2°C water but his Edox Chronoffshore-1, a watch engineered to withstand the most extreme of conditions, played a pivotal role as he swam in the gloom under the ice.

Claude Bernard Letterpress Workshop

REVIVING THE LOST ART OF LETTERPRESS WITH MICHELLE YIU

Claude Bernard is a watch-maker that strives to provide customers with hand-assembled watches that are meaningful and long-lasting, with traditional watch-making techniques from a centuries-old heritage. We started the ‘Claude Bernard Artisans’ programme to encourage our customers to value their purchases, to invest in quality hand-crafted products that they will keep and treasure, and to give support to our local artisans who share these same values as us.

 

Now in 2016, Claude Bernard is proud to announce its second Singaporean artisan partner under the programme – Michelle Yu, one of Singapore’s few letterpress designers and owner of boutique letterpress studio, The Gentlemen’s Press. The letterpress is a highly personalised centuries-old hand-printing technique, similar to traditional watch-making.

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