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Established in 2019, NATbyJ is a Singapore-based accessories brand inspired by founder Pamela Tan's rich family history in the watch industry. The name NATbyJ combines her family name pseudonym “NAT” with the initial “J” from her cherished family members.

NATbyJ is dedicated to blending functionality with elegance, crafting accessories that are not only visually stunning but also practical for everyday use. Each piece is thoughtfully designed and meticulously crafted to ensure it meets our high standards of quality and durability.

Discover exquisite sterling silver jewelry with 14k yellow, rose gold, or rhodium plating, and elegant watches with stainless steel or rose gold accents. Designed in-house, our pieces ensure lasting quality and style, perfect for any occasion.

For more information, please visit


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“Love is undefined, but it is what defines us”

Our NATbyJ First Love collection was created to symbolize the purity and elegance of every lady’s first date and receiving that first bouquet of flowers. This wearable love token promises endless love with its subtlety and attractiveness.

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"The one who never fails to shine through"


Inspired by the shining stars that navigate us through the midnight skies, our NATbyJ Stargaze Collection represents the people who support you through dark times and inspire you to be better. This collection is the perfect accessories to finish off your outfit for a walk under the night sky.

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“Make each day

your masterpiece” 

Inspired by the confidence in every woman, the NATbyJ Dazzle collection showcases beautiful sparkling pieces that glamourizes and dazzles any outfit while promising to be an everyday go-to accessory to suit any style.

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“It will come true beyond your wildest imagination”


The NATbyJ Dream collection is to inspire every woman to dream BIG. Let your dreams be beautifully weaved.

“All the random pieces coming together for one wonderful moment”


Our Serendipity collection is designed to represent the aptitude for making desirable discoveries by accident. When the clover is found, it indicates that luck and beautiful things will happen. So, may luck be with you!



"A confident person who relishes freedom"

The NATbyJ Freedom collection reflects the carefree spirit that every youth embodies. Add this pieces to your wardrobe and relish everyday freedom with your life.

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“There are no limits,

to who you want to be”

Our NATbyJ Unpretentious collection is designed for a modern woman who loves a versatile yet minimalist timepiece for daily wear. This unique yet understated piece will make a quiet statement, bringing you back to the minimalistic aesthetic that is simple and “unpretentious”.

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“It will lead to the greatest moment of your life"

Beautiful from bud to bloom, our Blossom collection features a blooming flower to represent the beautiful growth of a woman and her adventures. Every flower will bloom in its own time, and with time, it will bloom through the storms of life and unfold into greatness.

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“Friendship is one of the most important things in life”

Our NATbyJ Unity Collection is designed to represent the deep connections found in relationships. This undeniable collection will add a dash of poise to your look.

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VivoCity, 1 Habourfront Walk  #01-K30, Singapore 098585
WhatsApp / SMS: +65 9729 2569, MON - SUN: 11am to 9pm

World of Watches 2

Pacific Plaza, 9 Scotts Road #02-09, Singapore 228210; Tel: +65 6694 4337



SOGO Mid Valley Southkey

SOGO Ground Floor, Mid Valley Southkey, Persiaran Southkey 1, Southkey, 80150 Johor Bahru; Tel: 130088 7646


Parkson Elite @ Pavilion Kuala Lumpur

Level 3, Pavilion, 168, Jalan Bukit Bintang, 55100 Kuala Lumpur; Tel: 1300 88 0828

Parkson Elite 1 Utama

Lot G320, 1 Utama Shopping Centre, Lebuh Bandar Utama, Bandar Utama, 47800, Petaling Jaya, Selangor; Tel: 03-7728 1369

SOGO Central i-City 

Lot G-01, Grand Floor, SOGO Central, i-City, No.1, i-City, Persiaran, Multimedia, Seksyen 7, 40000 Shah Alam, Selengor; Tel: 03-5523 6375


Ground Floor Beauty Hall, SOGO Complex, 190 Jalan Tuanku Abdul Rahman, 50100, Kuala Lumpur; Tel: 130088 7646

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